American Principal

A People-First Approach

We Have a "People-First" approach to

Financial Planning For Retirement

American Principal believes in developing relationships with our clients. We try to have a “people-first” approach. We listen to you, learn about your individual goals and needs, and help you figure out the best way to achieve them.

We’ll educate you on ways of protecting your retirement savings, as well as options to potentially increase that money. Indeed, you should feel good about your future. Our basic approach to financial planning for retirement includes:

  • Keeping your principal protected
  • Getting you reasonable rates of return** over time
  • Keeping things simple
smiling senior couple meeting with financial advisor to discuss financial planning for retirement

Stay Informed

Many retirees worry about the possibility that they’ll run out of money. Fortunately, there are strategies that can address this by keeping that money safe, as well as generating more. Proper financial planning for retirement entails learning about all your options. We offer both no-cost educational seminars, and free one-on-one appointments. Contact us to learn more!

Why American Principal?

One of the most important parts of retirement is understanding how your plan works and what potential risks it comes with. Having a good grasp on your retirement strategy is crucial to your overall success. This is why our approach involves keeping you as informed as possible. You deserve to know what the best choice for you is.


We have safety as our main concern.

We work with trusted, highly-rated insurance companies to offer annuities and other life insurance products. Some of these products are specifically designed to help you protect your savings. Our team is here to help determine which one is right for you, and make sure that it remains right for you as your situation changes.

person holding piggie bank financial planning for retirement

Our 3 Core Principles

Here’s a bit more on our 3 core principles when it comes to financial planning for retirement.

As stated previously, we put safety first. During your working years, you may have been a bit more comfortable with risk. Investments in the stock market certainly come with their ups and downs. However, if you’re approaching, or already in, retirement, your goals may have changed. You may be looking to keep your principal in a more secure place. We can work with you to find a good place for it, based on your risk tolerance. As we’ve talked about previously, insurance products are an option to consider.

Many people think that safety and reasonable returns are mutually exclusive options. However, this is not necessarily the case. In addition to finding the product that provides you with the most safety, we’ll also select one for you that gets you reasonable rates of return.** You won’t need to spend so much time worrying about running out of money, if you have a financial vehicle that offers a guaranteed* lifetime stream of income.

Despite what you may think, financial planning for retirement doesn’t have to be complex. You don’t have to spend so much of your time worrying about your money, and you don’t have to be confused about it, either. You can count on us to keep you updated and respond to your questions. If you don’t understand something, we’ll take the time to explain it. Lastly, we’re not the type of firm to just sell you something and walk away. Instead, we’ll reach out to you to make sure your plan is still working and you’re still confident in it.

What Is Your Long-Term Plan?

We’re here to help our clients get a good idea of where they are now, set up a plan, and put that plan in motion. We can get you safety, reasonable rates of return,** and simplicity. Help us help you with financial planning for retirement.

Scroll to Top